How Hafizul Turned 29 Years of Hard Work Into an Aggressive Growth Year With Meta Ads and SEO

Hafizul has run HOB Chimney Repair, a kitchen and home appliance repair service, for close to three decades — repairing chimneys, hobs, cooktops, microwaves, refrigerators, and washing machines for customers across Mumbai and beyond. For most of those years, the business grew the way most service businesses do: word of mouth, repeat customers, and whoever happened to find them.

Running a reliable repair service and being found by new customers looking for one are two different skills. For 29 years, Hafizul's technical expertise was never in question — the business built a genuine track record. But growth stayed dependent on customers already knowing the name, rather than actively reaching the people searching for chimney and appliance repair services every day.

That changed when Hafizul decided to learn digital marketing directly — not to hand the business off to someone else, but to run it himself.

How Define Digital Helped

Hafizul learned Meta Ads, website building, and SEO through Define Digital — practical, hands-on skills he could apply directly to his own business rather than outsourcing them.

In just the past year, he's put that training to work: building out a proper website, running Meta Ads to reach customers directly, and applying SEO to be found by people actively searching for chimney and appliance repair near them. The shift has been from a business that waited to be found, to one that actively goes after the customers it wants.

HOB Chimney Repair is still primarily Hafizul's own hands-on operation — what changed is that after 29 years of expertise, he now has the digital skills to make sure new customers can actually find him.